Brochures are a popular format for sharing detailed information in a highly presentable way. They are usually colorful and folded, so they are an efficient format for providing information about your company, its products, and services.

Flyers are like brochures but without any folding.

ART:
Customer must supply appropriately sized print ready art for any images and logos they wish to use on the product. Editing of customer supplied artwork will be at an additional cost.

brochures

Marketing Tips

Brochures are a classic marketing weapon for a reason. They are an efficient way of getting valuable marketing messages in both images and text directly into the hands of potential customers. Brochures allow customers to quickly get a feel for products or services, while also finding answers to many of their initial questions. Brochures are great to include in a sales kit or pass out in high-traffic areas.

Our standard sizes, listed below, are the most popular in the industry:

    • 4″ x 10″
    • 4.25″ x 11″
    • 5.5″ x 8.5″
    • 5.5″ x 17″
    • 7″ x 8.5″
    • 7.5″ x 8.5″
    • 8″ x 9″
    • 8″ x 10″
    • 8.5″ x 11″
    • 8.5″ x 14″
    • 9″ x 12″
    • 9″ x 16″
    • 11″ x 8.5″
    • 11″ x 17″
    • 11″ x 25.5″
    • 12″ x 18″
    • 17″ x 22″

 

  • Each size (above) indicates the size of the flat sheet, so the final size of your brochure will depend on folding options.

100# Linen Cover

You may be familiar with this type of stock from business cards or notecards with a subtle, woven, fabric-like finish.

This sturdy paper offers a unique non-glossy look enhanced with a subtle, woven linen finish.


70# Linen Text

This thinner linen option offers a unique non-glossy look enhanced with a subtle, woven linen finish. Unlike linen finish letterhead stocks, this linen finish digital stock is not watermarked.


100# Gloss Text

You may be familiar with this type of stock from the covers of many popular magazines like People and Time.

This paper strikes a balance between thickness and foldability, while the glossy finish on both sides gives your text a professional appearance.


100# Gloss Cover

You may be familiar with this type of stock from standard business cards.

Stiffer than 100# Gloss Text, this glossy finish cover stock offers sharp folds and a sturdy product for a very professional result. This stock is coated on both sides.


70# Uncoated Offset Smooth Text

You may be familiar with this type of stock from business stationary or typical letterhead.

This paper has a quality feel, folds easily, and is a good choice when you don’t want a slick and shiny finish.


14pt Uncoated Cover

You may be familiar with this type of stock from thick index cards, though the finish is much higher quality.

This is a very versatile stock. The uncoated finish is good when you don’t want a slick and shiny look, while the firm 14 Pt. stock folds precisely.


14pt Gloss Cover

You may be familiar with this type of stock from presentation folders.

This thick and stiff stock is coated on both sides with a glossy finish.

AQ 2 Sides

AQ is short for Aqueous Coating. This is a semi-gloss, environmentally friendly, water-based coating applied to the front, Back or Both sides of the printed piece. It provides additional gloss and protection, and it can be written on with a ballpoint pen.



Satin AQ 2 Sides

AQ is short for Aqueous Coating. This is a matte finish, environmentally friendly, water-based coating applied over the entire printed piece. It reduces the gloss of the printing and it can be written on with a ballpoint pen.



UV 2 Sides

UV is short for Ultra Violet Light-Cured Coating. This is a high-gloss coating applied over the front of the printed piece. It is not recommended for printed material you need to write on after being produced.

4/4

Full color on both sides of the sheet. This option can reproduce the range of colors you see in a typical photograph out of the standard 4 printing colors: cyan, magenta, yellow, and black.

4/1

Full color (cyan, magenta, yellow, and black as above) on the front and black on the back.

4/0

Full color (cyan, magenta, yellow, and black as above) on the front and no printing on the back.

File Preparation

In order to ensure your files are print-ready, we recommend that you upload them in PDF format. When you generate a print-ready PDF, your computer will use the settings in Adobe Acrobat Distiller or any other PDF generating programs you may use. Please make sure that these are set properly before generating your PDF file.

We also accept .JPG (JPEG), .EPS and .TIF (TIFF) file types, however PDF is the preferred format.

Check your file to make sure it meets our file creation guidelines. This will help speed up the production of your project and give your printed piece the best results.

  1. Use the CMYK colorspace (Cyan, Magenta, Yellow, blacK). These are industry standard printing colors. CMYK colors are different than RGB (Red, Green, Blue), which are used to display colors on your screen.
  2. Use a minimum resolution of 300 dpi for image files.
  3. Specify trim area with crop marks. (Don’t place crop marks inside the work area.)
  4. Artwork should have 1/8″ (0.125″) bleed extending past the trim line. This is to prevent minor cutting variations from leaving unintended results at the trim edge.
  5. Safe Area is the 1/8″ (0.125″) area inside the trim line. Do not put critical information or images within the Safe Area. This is to prevent minor cutting variations from leaving unintended results at the trim edge.
  6. If you want printed borders, they must be placed a minimum of 1/8″ (0.125″) inside the trim line and include bleed. This is to prevent minor cutting variations from leaving unintended results at the trim edge.

Folding Options

triA classic brochure fold, this option creates three two-sided panels with the folds oriented vertically. Note that one panel is slightly shorter than the others in order to tuck inside and will be hidden until the brochure is opened. Sometimes this folding option is also referred to as a 3 Panel Roll Fold.

Each size refers to the flat sheet (horizontal by vertical), so the final size of your brochure will depend on folding options. For example, an 11″ x 8.5″ brochure with a Tri-Fold has a finished size of 3.6875″ x 8.5″ (3 11/16″ x 8 1/2″ which creates a portrait orientation.

halfThis option creates two two-sided panels with the fold at the top and oriented horizontally. (If you would like the fold vertically on the left, please look at Vertical Half-Fold.)

Each size refers to the flat sheet (horizontal by vertical), so the final size of your brochure will depend on folding options. For example, an 8.5″ x 11″ brochure with a Half-Fold has a finished size of 8.5″ x 5.5″ which creates a landscape orientation.

zThis option creates three two-sided panels with the folds oriented vertically. Note that the middle panel is not visible on either side until the brochure is opened. Sometimes this folding option is also referred to as a 3 Panel Accordion Fold.

Each size refers to the flat sheet (horizontal by vertical), so the final size of your brochure will depend on folding options. For example, an 11″ x 8.5″ brochure with a Z-Fold has a finished size of 3.668″ x 8.5″ which creates a portrait orientation.

double-parallelThis option creates four two-sided panels with the folds oriented vertically. Note that two panels are folded inside and will be hidden until the brochure is opened.

Each size refers to the flat sheet (horizontal by vertical), so the final size of your brochure will depend on folding options. For example, an 11″ x 8.5″ brochure with a Double Parallel Fold has a finished size of 2.75″ x 8.5″ which creates a portrait orientation.

rollThis option creates four two-sided panels with the folds oriented vertically. Note that two panels are slightly shorter than the others in order to tuck inside and will be hidden until the brochure is opened.

Each size refers to the flat sheet (horizontal by vertical), so the final size of your brochure will depend on folding options. For example, a 17″ x 11″ brochure with a 4 Panel Roll Fold has a finished size of 4.3125″ x 11″ (4 5/16″ x 11″) which creates a portrait orientation. Since a 4 Panel Roll Fold tucks in upon itself, the interior panels are shorter than the exterior panels. In this example, panels 1 and 2 (which form the outside of the folded brochure) are 4.3125″ x 11″. Panel 3 is 4.25″ x 11″ and panel 4 is 4.125″ x 11″.

accordionThis option creates four two-sided panels with the folds oriented vertically. Note that two panels are folded inside and will be hidden until the brochure is opened.

Each size refers to the flat sheet (horizontal by vertical), so the final size of your brochure will depend on folding options. For example, a 17″ x 11″ brochure with a Double Parallel Fold has a finished size of 4.25″ x 11″ which creates a portrait orientation.

11x17This option creates six two-sided panels and folds to fit inside a #10 envelope. Note that four panels are folded inside and will be hidden until the brochure is opened.

Each size refers to the flat sheet (horizontal by vertical), so the final size of your brochure will depend on folding options. For example, this 11″ x 17″ brochure with an 11 x 17 Fold to #10 Envelope has a finished size of 3.6875″ x 8.5″ (3 11/16″ x 8 1/2″) which creates a portrait orientation. Picture this finished piece as a combination of two folds. First, your 11″ x 17″ gets a Half-Fold down to 11″ x 8.5″. Your 11″ x 8.5″ then gets a Tri-Fold down to the finished size of 3.6875″ x 8.5″. To help visualize this, please look at our description of Half-Fold and Tri-Fold.

gateThis option creates four two-sided panels with the folds oriented vertically. Note that panels 1 and 4 tuck inside panels 2 and 3 once the fold is complete and are hidden until the brochure is opened.

Each size refers to the flat sheet (horizontal by vertical), so the final size of your brochure will depend on folding options. For example, a 17″ x 11″ brochure with a Double Close Gate Fold has a finished size of 4.3125″ x 11″ (4 5/16″ x 11″) which creates a portrait orientation. Since a Double Close Gate Fold tucks in upon itself, the interior panels are shorter than the exterior panels. In this example, panels 2 and 3 (which form the outside of the folded brochure) are 4.3125″ x 11″. Panels 1 and 4 are 4.1875″ x 11″.

map

This option is ideal for larger sheets. It folds both vertically and horizontally to meet your specifications. Generally, only two panels are visible until the brochure is opened. Please contact customer service to discuss what folding options you would like.

Each size refers to the flat sheet (horizontal by vertical), so the final size of your brochure will depend on folding options.

quarterThis option creates four two-sided panels with the first fold horizontal and the second vertical. This creates a finished piece that is 1/4 the size of the printed sheet before being folded with the same orientation and aspect ratio the sheet had before folding. Commonly, this option is used to create four one-sided panels of information with a single, large graphic (such as a map) spanning the sheet on the reverse side when fully open.

Each size refers to the flat sheet (horizontal by vertical), so the final size of your brochure will depend on folding options. For example, an 8.5″ x ll” brochure with a Quarter-Fold has a finished size of 4.25″ x 5.5″ which maintains a portrait orientation.

vertical-halfThis option creates two two-sided panels with the fold on the left and oriented vertically. (If you would like the fold horizontal on the top, please look at Half-Fold.)

Each size refers to the flat sheet (horizontal by vertical), so the final size of your brochure will depend on folding options. For example, an 8.5″ x 11″ brochure with a Half-Fold has a finished size of 4.25″ x 11″ which maintains a portrait orientation.